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Thanks Oli

So in that case you say do CVO based on paid traffic ? Any other "tricks" to speed up the learnings of CVO for landing pages ?

We are testing based on longer tests (signups)

Haha. I am belgian and actually never seen that Jean Claude/Volvo ad. The chuck norris video made me laugh -> http://www.youtube.com/watch?v=lr4C19eqcQA "Check does it better!"

Hi Oli,

Landing page CVO is hard when you don't have enough traffic, it would take too long to pick a winner. One could leverage PAID to pull enough traffic to specific pages, but that traffic is not comparable to earned/owned traffic.

What would you propose to a client that wants to do CVO with hardly any traffic ?

Coming up with good content that people link to. I don't do actual link "building" by coming up with great/relevant content

Interesting article. I guess the "advertise through existing customers" success depends on the sector and if you are tarketing b2b or b2c? We found out it doesn't work if you are trying to reach new markets/countries.