Chris Sanfilippo

Hi Wil, what advice can you give to someone who has just moved into a Senior SEO position at a medium sized IM agency?

I was thinking sites with higher amounts of closely related content pages, which is something I see working in some local seo niches.

I agree. Sure she got a page view from me by writing a catchy title, but it's unlikely that I'd ever read something of hers again, and even unlikelier that I'd convert! Trust isn't earned by trickery. But if all your business cares about are page views then maybe it's ok.

I haven't found any changes for my sites. None of my sites aim to rank for "very spammy queries" though, which is what the algo was supposedly targeting. They also mention on SE Land that the algo is targeting "poor quality content". 

My question is, are they looking at poor quality content just within the "very spammy queries", or poor quality content throughout all queries with an additional emphasis on "very spammy queries?

Wow, imagine if they implemented this on regular chrome. They would double their ad revenue by forcing everyone to use Google search instead of going directly to websites. Scary. I wouldn't be surprised if that became the default on chrome, with the ability to turn it on or off.

When I first read the title I thought @randfish was going to test the long click theory. That would be a very interesting experiment as well, although it would be tough to execute at scale.

What are your career goals as a marketer?

It will be interesting to watch this tool develop. I'm hoping they will add more details about the quality of the links in the report. Info like domain topic/page topic, anchor text, and link position for example would be helpful. It would  be good. If we had the ability to enable/disable different fields. Image something like Google's behavior flow chart for links, where you tweak the different segments.