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J-P De Clerck
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It depends on your goals, target audiences and industry. It's not just about the content format as such. If you create content to get eyeballs and social shares often short can work well. If you use your blog to respond to questions of - prospective buyers or target audiences - according to me what content marketing is all about, I found longer content works best to attract the audiences I like to attract: execs looking for answers and fed up with the content and funny cat noise. But I guess there's a market for funny cats as well, depending on what you want to achieve with the content. To rephraze Om Malik regarding video: good enough and informative enough. The snackable content must is a generalizing myth. My 2 cents.
They really do.