We are just launching a new WordPress plugin called SkyStats, an all-in-one marketing dashboard that will bring in analytics, social media, email, video, and other marketing data into a single view within WordPress. It is coming out in Beta next week and should be launched mid-Feb.
Darren Shaw recently presented on this exact topic, "User Behavior and Local Search". He states that from his case studies that Google is using click-through data.
Our agency moved slowly to a remote work, but still have about 1/3 of the employees local to the office that come in two days a week.
Benefits:
We are not limited geographically to finding the best employee
Flexibility to some degree. We have to be available during business hours.
Save on gas / mileage on the car / avoid commute time. With no commute I put maybe 600 miles on my car a month.
Less distractions then being in the office.
Challenges:
Hiring someone that can work remotely. Some candidates we hired were in-house and had a hard time adjusting to working remotely.
One thing we found is to bring that remote worker into the office in the first two weeks. Since we have 1/3 of our company local it allows us to connect with the new hire. We also have company meetings where we will bring in all of the employees into one location. Right now we do it on a yearly basis, but there is some thought to do this bi-annually.
Hard to hold casual conversations. "Did you see the football game last night?".
Connecting to each employee on the team. Sometimes you may not speak with someone a whole week because your work paths do not cross.
Tools:
Asana
Trello
Google Drive / Docs
Google Hangouts / Voice (But the reliability has been pretty terrible)
Sococo - Virtual team rooms (good to visualize people in the office, but we found that existing tools did everything that the tool offered)
Zoom / Uberconference / Join.me - Use for conference calls
What a blatant disregard for Google Webmaster guidelines with their sponsored posts. How dare they not use NoFollow attribution /S. Good thing Matt Cutts is on sabbatical.
If you are starting out your career, working at a small agency will expose you to the many different job task within online marketing (link building, outreach, content development, local search, ppc, social media, web design) as well as many different business industries. You become a jack-of-all-trades in that type of setting. This can help you determine which job task excites you the most and potentially which industry you enjoy working in.
Don't really see Google needing to decide if whether the guest post is good or bad. They are just going to drop the link equity. A truly great guest post is A.) one that increases your business/personal brand among a specific target group B.) one that drives relevant traffic back to your site.
This was expected ever since it was know that they bought the moz.com. It looks like they will be pivoting to more of a robust HubSpot type company with more competitor insight tools. I am really looking to see how they leverage the GetListed acquisition and how they incorporate more "local search" tools.
We are just launching a new WordPress plugin called SkyStats, an all-in-one marketing dashboard that will bring in analytics, social media, email, video, and other marketing data into a single view within WordPress. It is coming out in Beta next week and should be launched mid-Feb.
Darren Shaw recently presented on this exact topic, "User Behavior and Local Search". He states that from his case studies that Google is using click-through data.
Our agency moved slowly to a remote work, but still have about 1/3 of the employees local to the office that come in two days a week.
Benefits:
Challenges:
- Hiring someone that can work remotely. Some candidates we hired were in-house and had a hard time adjusting to working remotely.
- One thing we found is to bring that remote worker into the office in the first two weeks. Since we have 1/3 of our company local it allows us to connect with the new hire. We also have company meetings where we will bring in all of the employees into one location. Right now we do it on a yearly basis, but there is some thought to do this bi-annually.
- Hard to hold casual conversations. "Did you see the football game last night?".
- Connecting to each employee on the team. Sometimes you may not speak with someone a whole week because your work paths do not cross.
Tools:1.) I use Twitter to log in. Would like to see a one-click log in on the home page.
2.) Would agree with Will S. - need to add "marketing" when referencing inbound in the page copy.
3.) Not sure about the background image in the top header. What does a bunch of people holding up peace signs have to do with Inbound Marketing?
Nice list. Here are a couple of Local SEO tool lists that should be added to your page.
http://localseochecklist.org/resources.html
http://www.localseoguide.com/local-seo-tools/
What a blatant disregard for Google Webmaster guidelines with their sponsored posts. How dare they not use NoFollow attribution /S. Good thing Matt Cutts is on sabbatical.
If you are starting out your career, working at a small agency will expose you to the many different job task within online marketing (link building, outreach, content development, local search, ppc, social media, web design) as well as many different business industries. You become a jack-of-all-trades in that type of setting. This can help you determine which job task excites you the most and potentially which industry you enjoy working in.
Don't really see Google needing to decide if whether the guest post is good or bad. They are just going to drop the link equity. A truly great guest post is A.) one that increases your business/personal brand among a specific target group B.) one that drives relevant traffic back to your site.
Wondering if iOS 7 upgrade had any affect?
Agreed. Could be an easy blog win for clients.
This was expected ever since it was know that they bought the moz.com. It looks like they will be pivoting to more of a robust HubSpot type company with more competitor insight tools. I am really looking to see how they leverage the GetListed acquisition and how they incorporate more "local search" tools.
Yahoo gets access to the lucrative 18-35 demographicl, which equals more ad revenue.