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Ben Johnson

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  1. Ben Johnson added a comment on I am Sean Ellis, Founder/CEO of Qualaroo, Author of Startup-Marketing.com - Ask Me Anything
    The nice thing about qualitative responses is that although you may only a 4-6% response rate, many of those responses can be generalized to the remaining 96% of customers. Most of my open source work…
    Aug 29 2013
  2. Ben Johnson added a comment on I am Sean Ellis, Founder/CEO of Qualaroo, Author of Startup-Marketing.com - Ask Me Anything
    I like what Qualaroo is doing for qualitatively determining intent. On the quantitative side, though, what do you feel like analytics tools are lacking when it comes to determining intent and optimizi…
    Aug 29 2013