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Barry Adams
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You have higher expectations of Google employees than I have, Glen.
Perspective.
Suddenly having 'SEO' in your job title doesn't seem so bad, does it?
"Thou shalt wrap thyself in the dressings of vacuity, eschewing substance and meaning in favour of hype and babble."
Or was that one of the 7 Social Media Marketing commandments? I get confused, all looks the same to me.
Except when they want to read an essay about the behavioural peculiarities of cats. ;) Lengthy articles for the sake of word-count are just as useless as any other blog fluff. As Jonathan Colman said in his original call to arms, it's about adding value. And sometimes (though not always), longer content is better at it.
A video of the talk is available here: https://vimeo.com/63437853
Second most common regret of the dying: "I wish I hadn't worked so hard." (Source: http://www.guardian.co.uk/lifeandstyle/2012/feb/01/top-five-regrets-of-the-dying)
Bas van den Beld, when he let me blog on Searchcowboys way back in 2007. I was a total unknown with almost no proven blogging experience. He took a chance on me, and I wouldn't be where I am today if it wasn't for him.
Of course, Google will always be top choice for informational-type search queries that have a minimal social element. I don't think Graph Search will ever replace Google web search entirely. But I do think Graph Search will take a high percentage of specific types of queries away from Google, and will instil a new type of social-first search behaviour in users as well.
No it hasn't. Google cannot tap in to Facebook's social graph anywhere near as cohesively as Facebook can. Imagine a scenario where you're travelling to, say, London, and need to find a decent restaurant. Google will give you results based on masses of anonymous, unknown, and potentially untrustworthy reviewers, whereas Graph Search can provide you with socially curated results from your friends. I know in which I would place my trust.
Google tries to catch up to Facebook by shoving G+ down our throats, hoping it can leverage it to get socially rich results. Facebook, on the other hand, already has all that information. Graph Search will be huge, of that I have no doubt.
I actually think Graph Search will be a game changer. Its impact will be subtle first, but huge over time. Graph Search will start to siphon searches away from Google, as users catch on to the fact that socially rich search queries can be done much more reliably - and with a greater level of trust in the presented results - on Graph Search than on Google.
It's not going to be an instant revolution, but a quiet yet undeniable evolution of search behaviour.... I for one am preparing for it.
Somehow I do suspect eBay has their own commercial motivations in spreading this propaganda... Might have something to do with Google switching its shopping system to a paid platform? It's sure hurt ebay, so maybe this is a form of cheap-shot payback.
The truth is that PPC works, if done right. Spreading this kind of disinformation can hurt businesses, and benefits no one.
Considering I don't have a college degree, I'd say no. However, I realise that college degrees serve a purpose beyond instruction in the chosen field of study, and that is proof (to some degree) of a certain level of intellectual prowess. And, trying not to sound too conceited, this has never been a problem for me (I'm a member of Mensa, which apparently indicates to the uninitiated that I'm pretty smart, though my own experiences as a Mensa member have made me realise that a high IQ does not correlate well with the ability to think properly).
When recruiting new staff, their college degree is one of the lesser bits of information. I'm more focused on their work experience, personality traits, and attitude. Specific SEO skills can be taught, after all.
I think I might have to re-add Wordstream to my RSS reader... :)
And, more importantly, that we get clients on board as well when we create and produce content strategies for them...
Yes but you have Elisa Gabbert, and she's a poet (i.e. a gifted crafter of the written word), so I consider that cheating. :)
I think you should finalise & publish that "Quit Blogging; You Suck At It" article, John - I suspect it'll be ace. :)
I partially agree with you re: SEOmoz - yes they tend to publish more long-form content than most other blogs, but I don't think the required depth and quality is there most of the time. The posts may be long, they're not necessarily particularly insightful or meaningful (with some exceptions, it has to be said). But I suppose that's a matter of taste and opinion more than anything else.
Maybe the latest Google updates has forced SEOs to truly abandon the 'easy' tactics, and the current drive for more meaningful blog content is a symptom of this slow and painful change in mentalities across the SEO industry. It was hard to argue against easy linkfarms when they still worked so spectacularly well, but in the modern search landscape a long-term perspective (and a commitment to content quality) is the default modus operandi rather than a theoretical aspiration.
The point, Jen, is that short articles - like short presentations - often struggle to convey deeper meaning. The superficiality of blog posts in general and SEO posts in particular is the real issue, and it's what Jonathan and I are addressing in our respective posts.
Long-form writing lends itself better to communicating complex ideas. It's why generally speaking books are better at communicating ideas than, say, brief articles.
Ironically some of the post Richard refers to are themselves parodies of the genre...
If you think TED is worth emulating, you should read these:
http://www.tnr.com/article/books-and-arts/magazine/105703/the-naked-and-the-ted-khanna
http://www.newstatesman.com/blogs/voices/2012/09/trouble-ted-talks