The Community For Marketing Professionals

Andre Van Kets

Director at Discover Africa Group in Cape Town, South Africa (Karma: 45)

Professional Bio

Started an online travel company from the "proverbial garage" back in 2002. Been running it ever since with my business partner Steve Conradie. It's been a fun ride.

Steve and his team handle the operations and sales side of our business. I handle the web development and online marketing side of the business.

All together, we're a team of about 20-25 people that are passionate about Southern Africa as a holiday destination and a place to live (especially Cape Town). We're also passionate about technology and the internet. Yes, some of us are real geeks.

I'm also proud to be a trustee for the Tourism Community Development Trust.

Where I Write

Um, not too many places. Just yet :)

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Recent Activity

  1. Andre Van Kets added a comment on What do you think of our new about page?
    Well done chaps. Great videos and page structure. *Rushes off to evaluate and tweak own About page*
  2. Andre Van Kets added a comment on Content Creation vs Content Promotion Budgets: What's the Perfect Split?
    I believe it depends on the asset you're promoting. If it's a unique content piece that people (and the press) are going to jump at, then you don't need to throw as much money at it. (However that may…
  3. Andre Van Kets added a comment on Don’t amplify act of proceeding, amplify value of it. Not “Start free trial,” but “End scheduling hassles”
    UCD in a sentence. Very nice.