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Alisa Scharf
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Sorry guys, can't publicly release the press release, we signed an NDA with the client.
100% agree. Controversial can be tough to get a client to do too, but that's a big help in making things newsworthy.
99 times out of 100 I'd say you're right - in this particular case the content that our client released was so good there was no targeted promotion, they just let it fly on PRweb and it got picked up as a source. Very lucky to have created a piece of content that a writer was looking to use, but also credit to them for creating the content in the first place.