Our team has just released a set of new tools to measure topical relevance -- check it out at http://MarketMuse.co -- just launched for public Beta. Feel free to contact me for any questions/feedback.
Instead of trying to write content that ranks for one or a few keywords, you'll want to think about the relevant keywords for your topic. As Google improves their topic modeling algorithms, relevance and context will matter more and more over time. (Hummingbird was the first step in this direction.)
I'm a co-founder at MarketMuse, so ask me anything!
Instead of trying to write content that ranks for one or a few keywords, you'll want to think about the relevant keywords for your topic. As Google improves their topic modeling algorithms, relevance and context will matter more and more over time. (Hummingbird was the first step in this direction.)