Aishwarya Chaturvedi

Hey @JoelKlettke. Yeah, I did make a few content changes in line with your suggestion. I'm collecting data to let you know how this page has come up for us. I'll be back in a week's time. :)    

Hi Mary

I didn't get a chance to visit Inbound lately. Apologies, that I missed your comment.

SLA means Service Level Agreement. I mean it in the context of a mutual understanding between the sales and marketing team

B2B stands for business to business.

MCLs are marketing captured leads and SQLs are sales qualified leads.

I'm currently targeting a 5% conversion here. But I'm open to suggestions. What do you recommend?

I have been abiding by the above fuzzy funnel, shared by Joel York (@chaoticflow). I think Demand gen takes care of the top two activities in cases where "demand exists". In cases where it's not, demand gen genii have to work to extend this funnel up north. This is what is captured by Mark Cranney in his post on Andressen Horowitz's website.

The business imperatives create a latent pain (demand) which can then be captured.

Much of what I have wrote is in line with B2B marketing and I read them in the light of creating the marketing strategy for EmpXtrack. Nonetheless, the post definitely strikes on an important delineation, Lincoln (@lincolnmurphy) and I think this clarification can definitely help marketers streamline their efforts.

Kudos! (y)

I particularly remember these, other than the ones folks have recommended above:

1. Inside the plex - Inspired me towards breakthrough innovation, challenged the way I looked at workplace and talent. Fantastic read
2. Midas Touch - Robert Kiyosaki and Donald Trump, are two virtual mentors I started my business journey with. This had a lot in common with Think Big and Rich Dad Poor Dad series, but sometimes you need to be reminded of those best practices. And believe me, everytime it's a different realization.
3. David vs Goliath - Malcolm Gladwell is the best at his stuff and this time he turns the most famous underdog story upside down, pointing out that it was rather a very obvious win. Recommended for startups to help them find their beachhead!