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Adam Hutchinson
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Sherry,
Thanks for mentioning @SocedoApp! (And we're huge fans of the other 4 on this list too.) In response to Mary's question, I just want to mention that Socedo has a free trial you can take for a spin! Most customers start seeing leads convert within a few days. More detailed pricing can be found here.
This is a great blog post by Mandy McEwen, including how to use tools like Topsy, Sprout Social, and Socedo.