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Vladimir Fefer
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Don't all agencies do this and just call it a "monthly retainer" ? You sign a scope of work for 12 months, which outlines what needs to get done and you get paid monthly or whatever. The client gets certain allotted hours, along with regular deliverables, etc. If you're freelance and you're doing one-off work, your next step is to get clients who sign for X months. If you're doing SEO/content marketing, I can't imagine you're selling people based on ROI within a timeframe of less than a month.
There's always multiple factors determining ranking and Google's stated main goal is to make sure the most relevant result appears for a user. The intent of a mobile user is often very different from that of a desktop user. A simple example - a desktop user searching for "bed bath and beyond" probably wants to go to the their website to browse products or possibly buy a something. But if I'm on mobile and I search bed bath and beyond, it's quite possible I am searching for the store that's nearest to my current location.
I've seen this in keyword research data - there used to be a feature in G's keyword planner tool that let you split up mobile keywords and desktop and people search for "{STORE} hours" TONs on mobile, but almost never on desktop.
Remember, Google is taking into account your location, our device, your location history, your browsing history, recent trends, and a bunch of other things when you're putting in a query and they get waited differently on mobile so that has a big impact on SERPs.
In your Business of Software talk (I think it was 2013) you talked about a new position "Mark-Dev" (Like DevOps, but marketing-developer). Can you talk some more about how a marketing person could get into such a role? (I know they don't really exist yet outside of "growth hacker").
Did anyone notice (in the disproof/proof where they uploaded an image of the word "GOOGLE" and it matched to Eagle Eye solutions) that Google and Eagle end in the same three letters? Could this have to do with partial text matching and frequency of use? I don't have the data, but "GOO" is probably not as frequent in use as "GLE" and "LE" in the end of a word is very common. Maybe GL + LE were searched and had an effect on results and GOO wasn't, or maybe GO is very frequent and was therefore excluded.