When Google implements something such as Authorship (and images in the SERPs) the implications for SEOs and digital marketers as a whole are quite widespread. Wehn they add something like this and then take it away, do you feel as though they're messing us around a bit?
I understand the purpose of authorship, and I'm not arguing for/against it, just Google's behaviour.
It's an interesting topic and one which comes up a lot in SEO: "user intent".
Wherein, we don't try and determine the meaning of the phrase, but rather we try and determine what the user means by that phrase.
For someone outside of the industry, a potential client for exmaple, these terms are absolutely synonmous until they're enlightened as to the differences, which are becoming more and more subtle every day.
Personally I don't think it is that easy - I've had interviews with recruiters and the first thing they ask is what brands I've worked with. I managed to make the transition (in both directions) but lack of experience can certainly be a barrier, as with any job.
I've worked with start-up clients, start-up agencies and some pretty big names. Speaking from experience and nothing else, when looking for a job in this industry big agencies expect you to have worked with big clients. Start-ups tend to be a little more personality / skills focussed.
Obvisouly there is a couple of caveats - if you're just beginning your career, you wont be expected to have huge brands on your CV. Secondly, there are many big companies are more interested in people that career history.
I guess my advice would be this - work for a company where you're a good fit. Some people like being a small part of a big machine, some people like taking accountability. Take your pick :)
So clearly we need to know what type of content works and why - which is a combination of SEO and content marketing skills - but is our job as sn SEO creating content which users want to see?
I would like to think that technical on-site SEO and skilled outreach are all too important to replace us with copywriters, but who knows what Mr Cutts has in store for us!
Anyone that was keeping up to date with the thread about potential issues caused by vast quantites of links from Inbound would have had some advanced warning about the implementation of NoFollowed links. Now I believe I'm right in saying that a post needs at least 10 upvotes to become followed (please corrent me if I'm wrong!). Seems like a good idea as it helps to fight spam and you can't simply generate a link by pasting a URL.
What are your thoughts on this?
Are there any downsides that you can see?
I wonder whether site's (like the one mentioned in the thread above) will see any detrimental results as they've suddenly lost 60k links.
Anyone that was keeping up to date with the thread (http://inbound.org/discussion/view/63k-links-from-inbound-org) about potential issues caused by vast quantites of links from Inbound would have had some advanced warning about the implementation of NoFollowed links.
Now I believe I'm right in saying that a post needs at least 10 upvotes to become followed (please corrent me if I'm wrong!). Seems like a good idea as it helps to fight spam and you can't simply generate a link by pasting a URL.
What are your thoughts on this? Are there any downsides that you can see? I wonder whether site's (like the one mentioned in the thread above) will see any detrimental results as they've suddenly lost 60k links.
Let me know what you think :)
Just another tool in the blackhat arsenal. It used to be that once a site was penalized they would kill the domain and move on... now the blakchats get some additional value by trying to get a competitor penalized. So ask yourself, why wouldn't they do it?!
A 301 can/does pass on a penalty - I've seen it happen to a client that did it to themselves, by mistake.
Google should really consider de-valuing links rather than penalising sites.
I think that the answer is yes, unless your website's primary purpose is information consumption.
Scraped content in the SERPs might hurt traffic a little for everyone, but it's going to be seriosuly detrmintal to those who rely on providing useful information to generatead impressions / clicks etcetera for revenue.
For a long time now Google has been turning itself itso a giant aggregator to keep searchers within the SERPs - that spells trouble for sites which are a (monetized) info resource.
"The patent appears to describe some ranking of pages based upon classifying them by looking at the links pointing to them, the queries that refer to the pages, and how well the pages fit as navigational queries for those queries."
@Joel - Don't care, or don't know the difference? What are you basing this on? No matter how strong a brand is, eventually the truth will out and a poor service provider will be replaced by a good one.
Quote from Rand on twitter:
I am frustrated @JohnMu saying that it will not cost CTR. Either Google lied about the increase in CTR with photos, or they're lying now.
When Google implements something such as Authorship (and images in the SERPs) the implications for SEOs and digital marketers as a whole are quite widespread. Wehn they add something like this and then take it away, do you feel as though they're messing us around a bit?
I understand the purpose of authorship, and I'm not arguing for/against it, just Google's behaviour.
It's an interesting topic and one which comes up a lot in SEO: "user intent".
Wherein, we don't try and determine the meaning of the phrase, but rather we try and determine what the user means by that phrase.
For someone outside of the industry, a potential client for exmaple, these terms are absolutely synonmous until they're enlightened as to the differences, which are becoming more and more subtle every day.
http://www.passiondigital.co.uk/blog/2014/06/23/digital-online-internet-marketing/
I had to change the title manually.
Whe I submit a link, the auto-generated page title reads '404 Bad Request'.
Any one else having this issue?
Thanks!
Are best practices usually complex, Takeshi?
Another cracking infographic, Dom!
Personally I don't think it is that easy - I've had interviews with recruiters and the first thing they ask is what brands I've worked with. I managed to make the transition (in both directions) but lack of experience can certainly be a barrier, as with any job.
Best of luck!
I've worked with start-up clients, start-up agencies and some pretty big names. Speaking from experience and nothing else, when looking for a job in this industry big agencies expect you to have worked with big clients. Start-ups tend to be a little more personality / skills focussed.
Obvisouly there is a couple of caveats - if you're just beginning your career, you wont be expected to have huge brands on your CV. Secondly, there are many big companies are more interested in people that career history.
I guess my advice would be this - work for a company where you're a good fit. Some people like being a small part of a big machine, some people like taking accountability. Take your pick :)
Formatting is crap - let's try again:
Anyone that was keeping up to date with the thread about potential issues caused by vast quantites of links from Inbound would have had some advanced warning about the implementation of NoFollowed links. Now I believe I'm right in saying that a post needs at least 10 upvotes to become followed (please corrent me if I'm wrong!). Seems like a good idea as it helps to fight spam and you can't simply generate a link by pasting a URL.
I wonder whether site's (like the one mentioned in the thread above) will see any detrimental results as they've suddenly lost 60k links.
Let me know what you think :)
Just another tool in the blackhat arsenal. It used to be that once a site was penalized they would kill the domain and move on... now the blakchats get some additional value by trying to get a competitor penalized. So ask yourself, why wouldn't they do it?!
A 301 can/does pass on a penalty - I've seen it happen to a client that did it to themselves, by mistake.
Google should really consider de-valuing links rather than penalising sites.
I think that the answer is yes, unless your website's primary purpose is information consumption.
Scraped content in the SERPs might hurt traffic a little for everyone, but it's going to be seriosuly detrmintal to those who rely on providing useful information to generatead impressions / clicks etcetera for revenue.
For a long time now Google has been turning itself itso a giant aggregator to keep searchers within the SERPs - that spells trouble for sites which are a (monetized) info resource.
"The patent appears to describe some ranking of pages based upon classifying them by looking at the links pointing to them, the queries that refer to the pages, and how well the pages fit as navigational queries for those queries."
@Joel - Don't care, or don't know the difference? What are you basing this on? No matter how strong a brand is, eventually the truth will out and a poor service provider will be replaced by a good one.
Don't even need to use a sur-name. He's like Cher, Beyonce... or Hitler :)