Courtney Seiter

Anytime! I thought I knew all there was to know about metas, but I learned a lot from this one.

Taking all feedback for stuff I missed that's worth adding!

When the thing you're promoting is yourself, oftentimes it can be seen that way – particularly with women.

Definitely don't miss the ending. :)

Well, you wrote the guide to Raven's Site Auditor (literally) so I know you know about that one for detecting duplicate content. :) If you're not already, you can also use Raven's Scribe integration to optimize particular pieces of content for SEO and maximum readability.

Happy to hear that!

I do agree she may have overreacted. I think the difference between how people talk about SEO versus social media is that SEO is sort of mysterious and technical, while everyone with a Facebook account thinks they understand social media marketing. I usually start out by telling people I play on Facebook and Twitter all day, but that's because I'm remarkably well-adjusted and confident. ;)

I don't think they much care whether their stance irritates other people, and I'm sure they're smart enough to figure out how to handle the contrary folks who would tag a child just to spite her parents. 

Personally, I didn't see much harm in putting info about your kids online until this happened to a friend of mine: http://www.huffingtonpost.com/2013/06/12/remembering-reilly-hoax-cancer-blog_n_3429117.html. Now I think smart parents think about this stuff in advance.

Fascinating tidbit from this piece: "Google (under Marissa Mayer's guidance) apparently tested 41 different shades of blue on links to maximize the click-through rate."

Thanks! There was so much going we just decided to chronicle it all. SEO is certainly ever changing!

Mark, you're welcome to check out another trial! You can email us at support@raventools.com if you have any trouble setting it up.

It wasn't a dig at Inbound, I swear! I just had a hunch it would be of interest here. :) I tweeted it, too, if that helps exonerate me!

Thank you! It was (not surprisingly) a lot of fun to put together. 

Interesting take on influence online and what it really gets us. Three really revealing studies, including one that concluded that we're overestimating the power of influence by a factor of seven

Yes! That resource from Avinash became a pivotal resource in the engagement section of the "30 Social Media Metrics" resource.  It's a solid way to approach and quanitify those "fuzzy" metrics.

I found this post really thought-provoking, but I'm not entirely sure what to DO about it as a (primarily) social media marketer. Any thoughts?

I'd love to hear from social media practitioners who work with clients. What metrics do clients most want to see? Do those metrics match up with what you think matters for their brand?

I am a noted fangirl of Buffer, but this is really awesome.

Yes, this is from the Raven blog. Sharing it here because I think it's a marketing view we don't get to see very often.

A good primer for would-be guest bloggers. As someone who spends a ton of time editing guest posts, I wish all writers would read this stuff.