Matt Clough

I'd love to get in on this if possible. I'm attempting to split my time between quicker, roughly 500-word posts which might aim to answer a specific query or latch on to a trending topic, and bigger, 2,000+ word pieces which aim to be evergreen, definitive posts that people can use for years to come.

One of the first pieces I've done that falls into latter category is this: http://www.cloggs.co.uk/page/mens-formal-shoe-guide

I've had some very encouraging feedback from several prominent men's fashion writers and bloggers, but I know I can do better. One thing I'd really appreciate would be some advice on the design - I'm very much of the opinion that you can have the most beautifully written article in the world, but if it looks rubbish, nobody will share it. We've only just started working on this blog template so it's still very much in it's infancy, I know the main page has issues (no snippet images etc.) but I want to focus on the post template.

If anyone has some quick wins from a design point of view that would be brilliant. I'd also really appreciate some advice on how best to encourage conversions through this - an newsletter sign-up pop up or what have you.

@nathanTbaker Hi Nathan, my pleasure! Thanks for drawing attention to the alignment issues, as I said above my knowledge of HTML is fairly rudimentary, they're aligned okay on my screen but combined with the responsive design I can see why it's a problem. I've made the images smaller for the time being and I'll look at implementing a table.

I'll also see about sorting the headers. Thanks for the feedback and letting me get some advice from the community!

@aleena_suhail18 Hi Aleena, thanks for the feedback and sorry for the delay! I absolutely agree that introducing some rich media - be it downloadable PDFs, infographics, or video - would push this sort of thing to the next level. As I said in the opening message, my aim for pieces like this is for them to be evergreen and serve a purpose that isn't defined by trends etc. and I think an important part of achieving that is keeping the content updated and fresh, so if someone comes back to it having seen it a year before, they still get what they're looking for but also have a whole new reason to engage and share. 

Thanks for the kind words!

@nicoleckohler Hey Nicole, thanks so much for the feedback, sorry it's taken me so long to get back to you!

A content upgrade like that would be a brilliant idea, I'm looking to do some other stuff like an infographic helping people to calculate how formal a certain type of shoes are etc. We definitely need to include more ways to help encourage user engagement, so things like this are great!

As you can probably guess, I'm no HTML expert so the misalignment isn't meant to be happening (thanks @aleena_suhail18 and @nathanTbaker too) - I'll ask someone to take a look at it!

Photos are all from the brands featured in the article, very glad you like them though!