Jesse Quist

It looks like it might be a game changer if you are a brand with a large following on the supported social media websites.

I wonder how it will perform for small brands when a post or tweet is promoted.

that's true, but what can bing really do that hasn't already been done by google. Most competitors are focused on innovations structured to garner more revenue from ads, something google has already mastered, at this point they can only play catch up... 

The only major change I can see is a major search engine intelligent enough to  take you directly to the webpage that answers all your questions but that will be equivalent to shooting yourself in the foot if you are google or bing so I doubt we will be seeing anything drastic over the next couple of years.

Hmm well I don't think google is too worried about Bing, but its great to see Bing gain a bit more market share. 

Nice example there, I've also noticed a lot of crappy sites with exact-match domains ranking in the top 5