The Community For Marketing Professionals
KeywordFirst LLC
Sort by:
Date
Sign up
Have an account? Login
- Share and discuss the best content and new marketing ideas
- Find interesting events and jobs
- Build your professional profile and become a better marketer together
PPC is as inbound marketing as it gets when you consider it as a stand alone process. The way PPC can contribute to a sale could be considered interruptive if you look at it from an attribution standpoint.
If a consumer is searching for "red shoes" on Google, finds the Zappos ad copy, clicks on it, makes a purchase etc. ........... pure inbound marketing. The classic hand raiser mentality PROVEN. We love that.
If a consumer sees an ad on TV, gets an email, sees a banner ad on MSN etc and THEN decides to buy via Google search, doesn't that make ppc a contributor to the interruptive marketing process?