I loved this article because it plays to the idea of combining inbound and outbound (something HubSpot just wrote an awesome whitepaper on) John talks about how your LI connections (people you have pr…
Thanks for the comment Matt. I think that's an interesting approach, "writing in a voice that makes you feel cool". I think having a unique voice is extremely important or else you can feel like you'r…
Cecile, you bring up a great point. When our clients tell us that they don't know enough about a topic to write on it (but they are running a company in the industry) we tell them that this is a chall…
Thanks for the comments guys. I really do think that it's all about adding value to your prospective clients, and if you can do so through content on a continuous basis you'll have a much better chanc…