Jay

Gary, thanks for swinging by and commenting. Very swish looking site, and apt comments about the choice between a 200 page ebook and a directly relevant email template.

Cheers !

Super helpful comments Matthew, thanks very much. Great insight on the timing stuff too. 

We're at a point where we have built up a lot of great content that is getting good levels of traffic, and we're considering the best way to convert this traffic to a free trial of our online invoicing platform.

Hi there - thanks for dropping by and commenting. Actually, we're 100% focused on the Japanese market, so all our stuff is in Japanese. As an example, here is a blog post with our 'hello bar' activating on scroll down:

http://www.makeleaps.jp/blog/2014/04/%E5%A2%97%E7%A8%8E%E3%81%A7%E5%80%A4%E4%B8%8A%E3%81%92%E3%81%97%E3%81%9F6%E3%81%A4%E3%81%AE%E3%82%A4%E3%83%B3%E3%83%95%E3%83%A9%E6%96%99%E9%87%91%E3%81%BE%E3%81%A8%E3%82%81/

We're experimenting with pop up bars in the middle of content, and seem to be getting low click through rates. We're currently testing with 5 different variations of buttons with VWO - just wondering if anyone else has had success with this form of converting traffic?