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Holly Larson
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Good morning, Joanna! I am working through your copywriting ebooks and really digging them.
My question is this: Do you have any tips for conversion when the medium is voice?
I've gotten my dream opportunity/pitch gig: Writing a speech (no slides) for a C-level executive who's known for disruption. His audience is super-seasoned (and jaded) B2B and B2C marketers who have heard the innovation message 24/7.
Would love any advice you can give me for moving from surprising, delighting, and informing to helping jaded experts "convert" and adopt new ways of thinking and doing. I'll be looking at your stuff, Nancy Duarte, MarketingProfs, and others.
Best,
Holly