The Community For Marketing Professionals
Holly Larson
Sort by:
Date
Sign up
Have an account? Login
- Share and discuss the best content and new marketing ideas
- Find interesting events and jobs
- Build your professional profile and become a better marketer together
Good morning, Joanna! I am working through your copywriting ebooks and really digging them.
My question is this: Do you have any tips for conversion when the medium is voice?
I've gotten my dream opportunity/pitch gig: Writing a speech (no slides) for a C-level executive who's known for disruption. His audience is super-seasoned (and jaded) B2B and B2C marketers who have heard the innovation message 24/7.
Would love any advice you can give me for moving from surprising, delighting, and informing to helping jaded experts "convert" and adopt new ways of thinking and doing. I'll be looking at your stuff, Nancy Duarte, MarketingProfs, and others.
Best,
Holly