Craig Premo

This article got me thinking back to the days I went around my neighborhood as a kid selling stuff for my school. My reaction to door-to-door selling then was similar to my reaction to cold calling today: At first I loathed it, but then I got into it as I got into the groove. Today, its helpful for me to schedule my calls back-to-back with no interruption for this reason; I send out corresponding emails after ive finished all the calls.

We at Mojo insist on in-person presentations of our recommendations to get the real Yes and No answers we as salespeople all seek. It doesnt always work, but at least you can see how the prospective client reacts to your recommendations.