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Ann Breckenkamp

Product Manager at CommandIQ in San Francisco, CA, United States (Karma: 46)
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Professional Bio

Marketing automation, email and push marketing, data-driven marketing, direct marketing, marketing technology 

Where I Write

I write for my company's corporate blog: blog.commandiq.com. I'm also a regular contributor to iMedia Connection and have had articles published on CMSWire and Smart Data Collective as well. 

Favorite Blogs

Two of my favorite marketing blogs are by Scott Brinker and David Raab, both of which are focused on marketing technology. 

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Recent Activity

  1. Ann Breckenkamp added an article What URX's App Search API Means for Growth Marketers Sep 17 2014
  2. Ann Breckenkamp added a comment on The Merging Tide Of Marketing & Technology: Say Hello Marketing Technologist
    Until the marketing technologist role becomes more widely adopted, I see a huge opportunity for technology to empower non-technical marketers to access and apply data they wouldn't be able to otherwis…
    Jul 31 2014
  3. Ann Breckenkamp added a comment on Learning New Marketing Automation Software? How to Cope
    I'm sympathetic to that-- it seems like tools have become even more complex as they've added new features trying to keep up with the push for data-driven marketing. I wrote an article on this same top…
    Jul 31 2014
  4. Ann Breckenkamp added a comment on Almost one fifth of companies adopting marketing automation boost revenue 75% or more - VentureBeat
    Totally agree. I think it also comes down to being able to track the direct impact of what you've implemented- for example, how much additional money did Person X spend after receiving a specific emai…
    Jul 31 2014
  5. Ann Breckenkamp added a comment on Ten Ecommerce Mistakes and How You Can Avoid Them
    Agree-- I think the value of developing personas extends beyond just knowing your customers, too. If the data is in place, can drive a lot of value with tailored messaging to individual consumers base…
    Jul 31 2014
  6. Ann Breckenkamp added a comment on Insights from MailChimp’s Send Time Optimization System
    Great data insights from MailChimp-- They reported the peak for optimal send time as 10AM in the recipient's time zone, but this only accounts for less than 7% of the sample!! I think this shows the i…
    Jul 24 2014
  7. Ann Breckenkamp added an article Insights from MailChimp’s Send Time Optimization System Jul 24 2014