@copyhackers We've been quoting testimonials from customers, with name and photo, for 15 years. I ALWAYS get emailed permission. Why would you need more than that? What do you think the risk is …
Newsletters (including the Copyblogger free email course) say "remember to white list this email" Yes, you want them to do that. But do Normal Humans know how to do this? Any tips for giving them inst…
@copyhackers Psychology research shows that [good, engaging] Stories are, to our brain, nearly the same being there. (They cause the same emotions, etc.).