I am really liking your questions @mobiChatllc - you are doing it right.

Day to day, I don't think there is one aspect of my strategy that is the same from when I started. I still use a few of the same tools: Piwik, Prosper 202, and a few others and a lot of the same networks but the approach is completely different.

To be specific, content marketing is the biggest factor. Users are consuming and seeking out so much more content than they used to back in the day. The web used to be a place for very technical users to find specific information and communicate, now it is a place for everyone to find everything and the primary means of communication.