I've noticed some pretty big increases on a few sites. I also have an interesting client who is non-spammy in a spammy niche. Up until recently they've not done too well as most of their competitor's spammy tactics were working, but it looks like a lot of them have dropped and he's bumped up. Just one case study, but might be a signal.I'd be interested to know whether these two updates (the 'very spammy niche' update and the 'panda 4' update) are two isolated updates or basically the same. Any thoughts?
Seeing some of this as well.
we have one of these too
Is it just me or do you feel like if you got your site penalized by Panda in this day in age you are reaaaaaaaaaly doing something wrong?
Penguin I get, it is a little tougher being that bad links can crop up in a number of different ways but Panda just seems like such a no brainer. Not trying to be rude or anything just saying the criteria seems like extremely blatant spam.
For the most part yes. But if you work with large website their are often many obstacles with site structure, etc.
Yeah, there are lots of challenges for online retailers with million+ products. It's duplicate content city, and you can't just go re-writing all the product descriptions.
really good point and I'm now seeing that a lot more a few days later from all the news.
Yes & no. We've had clients come to us with 10,000 pages of duplicate meta titles that have 500+ characters (I wish I was kidding.)
We also have a LOT of ecomm clients with duplicate product info, titles, categories with issues, parameter problems and other sorts of "oops" duplication and content problems, not just spam.
1,000 page sites are a lot different than sites with 1,000,000+ pages. You often times don't have 100% control of everything on website and different departments push out things that align with their business objectives that may conflict with your SEO objectives.
For smaller sites, I agree. For larger sites, it may be more complicated than just a simple fix.
May as well put it all in one place ...
We (like most) are currently in fact-finding mode but will share what we can.
Found some info on a few sites as well:
* Spike in unnatural links messages & other warnings.* LOTS of drops on high density sites but also on very low density sites.* Drops on sites without T&C.* Penguin-like effect where pages without (links, content) are doing better than those with poor quality (links, content.)
* Spike in unnatural links messages & other warnings.
* LOTS of drops on high density sites but also on very low density sites.
* Drops on sites without T&C.
* Penguin-like effect where pages without (links, content) are doing better than those with poor quality (links, content.)
Any other findings so far? I know it's not the definitive post but we have to start analysis somewhere. We're running a LOT of rank reports at the moment - will have more data soonish to play with.
Thanks for putting this together, Matt. One question on: " LOTS of drops on high density sites but also on very low density sites."
What's a high-density site?
Sorry - was typing quickly yesterday while doing research & analysis.
On sites we monitor (clients & competitors) we found that sites with a very high on-page KW density were hit hard but also those with "virtually no" density ... if you were at the 0.00-0.75 density, you were hit worse than 1-3% ... I'm not a huge fan of using KW density but it's an interesting metric.
Thanks @Matt, I think it's now clear. I think now , no one needs to think more about keyword how many it comes in content to serve the best density level for relevancy in the page. It might be trying to manipulate Google, what they never want anymore ...& those are being caught and hit by under such updates.
Possibly keyword density? I'd like to know the answer too.
I was thinking sites with higher amounts of closely related content pages, which is something I see working in some local seo niches.
I've been gaining in search terms the past two days :D
Same here. For starters, I thought it was just the normal stream; you know, the ups and downs. But today, I realized that my keyword ranking increases like super crazy and looking good. Fingers crossed!
We're seeing the same impact on our own website. It has been heading upward for several months, went flat a couple of weeks prior to the updates, and now is jumping up again. Several client sites are seeing the same. We stick to white hat and cover all the bases for dup content, on-page, natural language, etc., so it's good to see that being rewarded.
I agree, I've been monitoring my competitors and ALL of them have spammy backlinks... We have a lot less because I refuse to par-take in this activity even though I can get backlinks in the same position after spying on them. It's tempting but, I have stuck to completely white hat and it's paying off.
I haven't found any changes for my sites. None of my sites aim to rank for "very spammy queries" though, which is what the algo was supposedly targeting. They also mention on SE Land that the algo is targeting "poor quality content".
My question is, are they looking at poor quality content just within the "very spammy queries", or poor quality content throughout all queries with an additional emphasis on "very spammy queries?
Yeah, I think you've run into two separate algos here.
1) Very spammy niche - this seemed to hit last weekend.
2) Panda 4 - this is poor quality content but not just for some niches. I think this is poor quality across EVERY niche.
I'm finding this double algo drop pretty interesting. It's certainly had the SERPs shaking for a few days now.
So far I've seen some nice gains both last Friday/Saturday and then again today when Panda ran. Most sites have remained kinda stable tho and tbh I am not seeing a massive pattern on the sites that have jumped up apart from they are well structured e-commerce sites with unique descriptions for all products and plenty of other good content across the sites.
I initially thought it was Penguin related as the sites that saw the BIG jumps I had recently did a preemptive link clean up and submitted a disavow file to negate some crappy links built by the previous SEO company (that old chestnut) but it appears that's not the case.
The big jumps over the weekend related to the so called Pay Day algo update are pretty interesting as while the SERPs aren't exactly clean they aren't the most spammy either with lots of big brand sites ranking page 1 and 2.
Just need a Penguin update now for the hatrick.
I have my eye on two domains which may be losing traffic in the CPG space. Sitting it out till tomorrow to draw anything conclusive. I wouldn't be surprised by the drop though since very similar thin content/same targeted keyword on different domains is something that I've already raised flags on. Most likely just the impact of the data refresh and no actual penalty (no warnings in WMT either).So no, nothing conclusive, nor trends to share.
The "dentist dc" query makes sense though. If you search for such a general term, you are likely looking to compare the services/prices of dentists in your area, not looking for any particular dentist website. Showing dentist directories in that instance would be the most relevant result Google can give.
I guess you could make a case for that. I suppose it depends on a searcher's behavior. I know when I am looking for a dentist or a medical provider I tend to open up a bunch of sites in different tabs, take a look at their website, their background, etc. to drill it down and then go to yelp to read the reviews. No idea if others take this same approach.
That being said, I don't see the value of having THREE Yelp results in the top 3. Results 1,2,3 are all Yelp results for that particular query. I have seen similar results in other markets.
Yeah, three is overkill. Sounds like there's some opportunity there for one of the dentists to create some general dentistry content and do some link building to break into the top 10.
We haven't seen any major changes either. I guess those who need to worry are those who spam and don't bother joining communities such as this one, or others.
Just a stats update:
14% of our clients gained 10% or more in rankings between 14/5 and 22/5
1.5% of our clients dropped at least 10% (for what may be Panda related reasons - we're investigating)
So this update seems to have been fairly neutral if you're running real businesses doing real things. It helped us 10:1 on those who did move, though. Now to figure out that 1.5% ... (back to work!)
I believe it was two isolated events ... we saw "very spammy niches" around the weekend and then the 98 degree day on Moz signaled Panda for quality signals.
I noticed a significant drop in organic search traffic to one of my sites yesterday. About 40% drop from the previous Tuesday. Not sure if it's caused by Panda 4.0 or not, time will tell...
For the record, this site isn't "spammy" and shouldn't be affected by "spammy queries" in the first place - so if it is affected by Panda 4.0 I'd be really interested to find out why.
If it's ecommerce, try parameter issue.
If not, run through screaming frog & see if anything obvious pops out at you - that would be my first stop.
Site with really no content on page keyword flooding in title, description and meta keywords are still in top here is an example http://www.drsabadra.com/ search dentist in India this site is in top 15
Double standards by google.
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