“Rankings are dead” “Personalization has killed rank tracking” You hear it at every SEO conference or meetup and yet, every agency and competitive SEO I know tracks their rankings, even if just a few. It’s time to shift the the discussion from if rank tracking is useful or not to the reality: we all track rankings or have a boss or client who does…so how can we get more value from that data set? By itself a single ranking position is pretty worthless. Continue Reading