7
Why Your CRO Tests Fail | Distilled distilled.net
in Conversion Rate Optimization

I’ve been running some A/B tests on the Distilled website recently. It was the first time I’ve had my hands dirty in the data for a little while and the tests weren’t doing what I was expecting them to do. I found, for example, that winning variants would routinely underperform when we rolled them out to live. Continue Reading

5 minute read

7 upvotes

Get more things like this direct to your inbox.

No comments

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!