Google+ is like the Rodney Dangerfield of social networks. No one respects it but it has tremendous potential value. I’m here to tell you that if you’re trying to succeed in search and social media, you must start using Google+ and you must start using it effectively. Here’s why: Google wants EVERYONE using Google+ Whenever I get into a discussion about Google+ someone will say: “Why should we use Google+? No one else is using it!” Well, that may be true right…

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