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Why saving money and ROI are probably the wrong way to sell blog.asmartbear.com

in Entrepreneurship 210 views

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” And customers demanded it — some even required that we produce an ROI spreadsheet. And we did.The argument makes sense (though it’s wrong). Continue Reading

3 minute read

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