Facebook posted strong second-quarter earnings, with 88 percent of its total revenue coming from advertising, but would it have been able to deliver similar results in 2003? No, according to Kenshoo Chief Marketing Officer Aaron Goldman. In a post on the Kenshoo Social blog, Goldman highlighted seven things that did not exist 10 years ago, all of which are key to the social network’s performance today: Advanced targeting: Today, you can target precise prospects and customers based on soci… Continue Reading