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Why Cheap Customers Cost More sachagreif.com

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I was listening to Patrick McKenzie’s podcast (with Amy Hoy as a guest), and they touched on something that I had heard before: when you offer multiple plans for a service, the cheapest plan’s customers tends to require the most support. Now at first this seems counter-intuitive. You’d expect the opposite: that the people who pay the most feel more entitled to support, and thus ask for more of it. Continue Reading

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