Like a great many such things, some of journalism’s most precious ideals were the happy result of geography and economics. That is, in any given geography, the dominant newspaper tended towards a natural monopoly for two reasons: When it came to costs, the ownership of expensive printing presses and distribution channels made entrance difficult for potential competitors As for revenue, broad-based advertising, at least in the pre-targeting era, naturally flowed to the channel with the g… Continue Reading
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