The Community For Marketing Professionals
What Would Ashton Do – and Does It Matter?
hbr.org
Added by
Courtney Seiter
@RavenCourtney May 01 2013
in
Social
Whenever I give a lecture, I conduct a simple experiment. First I ask the members of the audience to raise a hand if they follow the actor Ashton Kutcher on Twitter. Usually most people’s hands go up—no big surprise. For several years Kutcher has been aggressively amassing followers, even renting billboards urging people to follow “aplusk,” his Twitter handle. Continue Reading
3 minute read
1 upvote
Sort by:
Votes (high to low)
-
Courtney Seiter @RavenCourtneyInteresting take on influence online and what it really gets us. Three really revealing studies, including one that concluded that we're overestimating the power of influence by a factor of seven
Sign up
Have an account? Login
- Share and discuss the best content and new marketing ideas
- Find interesting events and jobs
- Build your professional profile and become a better marketer together
1 comment