Earlier this year we saw Google announce their Penguin update, a major change from the search giant to reduce webspam (those spammy sites we all hate) and promote websites with quality content in their results.A lot of the algorithm looks at your backlink profile – links from external sites pointing to yours, and particularly focuses on the anchor text (the visible part of the link which labels your site), and assesses whether your site is fit for display in their indices (search results)…

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