How effective is online advertising? The answer is simple: not enough! Some people may believe that if online banners are so expensive they should be worth it. The truth is that’s not the case. According to Eric Wittlake banners don’t drive leads in B2B marketing and he supports his point with the following data: B2B Banner Advertising Lead Cost These numbers may vary depending on your business, however the following trend is most likely to be true. Continue Reading