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What is a good open rate for your email newsletter?
launchbit.com
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Zachary Tong
@ZacharyTong Nov 02 2012
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By Zach and Elizabeth A YC founder asked me this past summer what kind of stats he should expect for his email newsletter. I thought I would share our learnings publicly since we see a lot of data in our ad network for email newsletters. This is a 3 part series on open rate, unsubscribe rate, and click-through-rate. Continue Reading
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Zachary Tong @ZacharyTongThe article is a bit light on how the stats were generated, so if you have any questions just let me know.
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