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Using Google Trends To Plan Ecommerce Merchandising
explicitly.me
I have worked with a number of ecommerce retailers before, two of them being well known brands, one in the UK, the other in the US. The interesting thing I learnt about buying and merchandising teams is that, especially in fashion, the buying is often done on “gut instinct” as well as checking out the latest trends, especially amongst celebrities and the catwalk. Continue Reading
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