Google’s algorithm has undergone numerous iterations since Sergey Brin and Larry Page launched the search engine in September 1998. Its latest update, dubbed Hummingbird, is reportedly the most sweeping. Just how sweeping? For a start, Hummingbird affects 90 percent of searching. It also marks a departure from previous updates insofar as it doesn’t just involve weeding out spammy content, indexing websites, and improving information gathering. Continue Reading