When it comes to improving website conversion, not every CEO, product manager, in-house SEO or sales director fully understands CRO, at least, not where to start, or what to do first. It’s a big initial challenge for us when we first engage with a new CRO client. Today I’d like to share a “10,000 ft view” post on how newcomers to the CRO process should perceive the activity, and how they should be aware of their own attitude towards conversion. Continue Reading