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Twitter Users Say Only 36% of Tweets Worth Reading
marketingcharts.com
Twitter users say only 36% of the tweets they receive are worth reading, while 25% are not worth reading and they are ambivalent about the remaining 39%, according to [pdf] research released in January 2012 by Carnegie Mellon University (CMU). “Question to followers” tweets are the least disliked of the various categories studied, with an 18% probability of being rated not worth reading. Continue Reading
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AJ Kohn @ajkohnHonestly? 36% seems high to me. Twitter can be valuable but it's a mixed use platform, combining IM like conversations, status updates and information sharing. Two of the three are generally pretty boring from a viewer's perspective.
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