Top Three Tips for Avoiding Social Media Pitfalls Written by Matt Thomson The Australian digital media landscape has gone through an amazing transformation over the last few years. Social media used to be seen as frivolous and only really big brands had the marketing dollars to throw at engaging their Facebook and Twitter audience. Continue Reading
Great breakdown on the top three pitfalls of social media marketing. While I do strongly agree that having a strategy and focusing on engagement are important, I think acquiring targeted followers is less important. Instead, I would add monitoring analytics, as they can show your reach and more in-depth info about how your fans are engagement with each update.
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