When you’re marketing a B2B app, you need to make two things clear. 1. Who the app is intended for. 2. What problem it solves for them. Where apps (and arguably all businesses) get into trouble is when they fail to do these two things. If you’re currently trying to market your app and aren’t getting the traction you need, ask yourself these 3 questions: 1. Continue Reading
I would love your thoughts on the role of content/inbound marketing and apps - especially for the B2B market.
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