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Three Hundred Million Button
uie.com
Editor's note: Thanks to Marco Dini, you can now read this article in Italian. [While Luke Wroblewski was writing his well-received book, Web Form Design: Filling in the Blanks, he asked if I could think of an example where a change in a form's design made a noticeable difference in business. "You mean like $300 million of new revenue?" I responded. Continue Reading
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