Most SaaS-savvy entrepreneurs will tell you that Customer Lifetime Value (or LTV) is something that you absolutely should be estimating, tracking and improving as one of your key focus metrics. But a big problem in this area is that with all of the material available on the topic, there’s no clear answer to the question of how you should be estimating or using LTV in your business (in fact, the usual answer is that it’s very specific to the characteristics… Continue Reading