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The Social Media Conversion Funnel and ROI searchenginejournal.com
in Social

The naysayers are everywhere proclaiming “There is no ROI in social media.” There are others proclaiming how successful and profitable social media is. So, which one is it? The answer lies in the social media conversion funnel. When it comes to creating a funnel analysis (made popular in Web Analytics) for social marketing, there are at least two very different funnels available. Continue Reading

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