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The real-world effect of Google penalties, including: Penguin, Panda,
zazzlemedia.co.uk
Added by
Mike Essex
@blagman Aug 21 2012
in
SEO
Patrick Hathaway, a renowned Digital Marketing Manager working in-house for Ideasbynet, gives us a personal view of how Google penalties such as Penguin and Panda are affecting SMEs in the real world and highlights how the human effects of penalisation are often overlooked. Many Google penalty reports and analyses are written from a technical standpoint but here Patrick uncovers just how hard these penalties are hitting businesses day-to-day. Continue Reading
7 minute read
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One thing I noticed is some really, really obvious spam links from sites like http://www.ariestrade.com/ in Open Site Explorer. I know it's hard to get those down but as long as they're there, you won't get back into the rankings :( -
Patrick Hathaway @HathawayPThanks for the comment Ian. That is the biggest issue to be honest, all links like that were made years ago - we have tried to email them and simply get ignored. Our follow-up CEASE AND DESIST email has had more effect, but still a very high percentage simply ignore us. -
Sean @rxvxllHmmm... How about pretending to be part of a hacking group? "Take the link down or we will take your site down" Might be a good last alternative? :) -
Patrick Hathaway @HathawayPHaha Sean we can always rely on you for out of the box thinking! So first we are us, then we are a lawyer, then we are a hacker. The next logical step.
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Sean @rxvxllLink removal evolution, or something.
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Tad Chef @onreact_comI don't want to be cynical but you can buy Google Adwords and invest in paid inclusion to get found on Google again while the penalty is in place. That's what Google wants you to do. Also I know that people who spend ten thousands of dollars on Adwords have their direct Google contact person.
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