13 3

The Psychology of Language: Why Are Some Words More Persuasive Than Others? lifehacker.com

in Copywriting 341 views

What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more. Here's a secret right off the bat and I hope it isn't too odd: one of the things I fuss about a lot, especially for Buffer copy (for example our welcome email if you sign up!) are words—very simple words, in fact. Continue Reading

6 minute read

Get more things like this direct to your inbox.

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!