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The psychology behind Apple’s obsessive ‘iSheep’ fans washingtonpost.com
in Branding Product Marketing Psychology

Customers use real Apple iPhone 5c and 5s models as well as iPads and other products at a Radioshack store in Washington, D.C. (Photo by Linda Davidson/The Washington Post) The reputation of Apple’s fans is as well known as Apple’s products. These are the people who have already started lining up outside Apple stores, just to be first to own the latest iPhone due to go on sale this Friday. Continue Reading

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