The points Marcus makes in the article relate to humanizing business, and increasing human connection in order to facilitate deeper and more resonant engagement on a more consistent basis.

I've coined a term for this trend called human-centered marketing, and you can read more about it in this article:

http://www.danhodgins.com/3-big-social-media-trends-human-mobile-social

"I can tell you we were all mightily impressed — and not just because of the overt act of kindness. Disney had empowered its employees to go the extra mile for its customers. That’s the culture of empathy I’m talking about. This goes way beyond getting your employees to Tweet for you. You need to give them the full support of the brand, and empower them to turn their empathy into social actions on behalf of your customers."

I couldn't agree more. Disney does a wonderful job of injecting the human element in their brand, both online and offline. Plain and simple, they don't rush their story, even with unlimited resources to produce content. Brands, faced with mountains of studies and data saying to produce content faster and faster for better visibility and leads, won't find the success they long for if they continue to rush the creative process that drives their story. Everyone and everything is a part of a larger story—one that must include human elements to be effective and believable. 

Great article!